The what.
Research and insights.
Using a blend of qualitative and quantitative techniques, we can uncover your customers' needs, problems and desires. Using these research techniques and being the voice of the customer we are committed to crafting experiences that meet audience needs and exceed their expectations.
End to end customer experience.
To fully understand how your audience experiences your organisation, you will need to see this through their eyes and actions. This comes in the form of an end-to-end customer journey map. This research allows us to identify pain points, critical moments and moments that matter of the customer experience of digital and non-digital interactions, touch-points and channels.
Create. Implement. Measure.
From inception through to launch and beyond. We plan out the strategy and vision of the project and see it out through to launch.
Within the Connectd network, we can reach out to passionate and dedicated visual designers, developers and data analysts. Once launched we can identify what is and what isn’t working and act accordingly. We just want to remind businesses once a product or service is launched, that’s not the end, that is the beginning of the digital journey.
Neuro-marketing
Digging a little deeper for marketing impact. Understanding how the brain works and how humans make decisions are two very important aspects of crafting great experiences. With our frameworks and processes, we can help identify what motivates your audience leading to seamless interactions with your organisation.
Conversion rate optimisation
Conversion rate optimisation is the process of enhancing your website and content to boost conversions. Conversions can happen anywhere on your website (e.g. homepage, pricing page, landing pages, the shopping cart). As a business, you want your website designed in a way that converts visitors into paying customers. With so much potential throughout your website, optimisation is critical in each location to allow for conversions.
Remote workshops
Remote is the new black. We believe in bringing people together, however where it’s is not possible to have an in-person experience we conduct remote workshops. Do you need remote workshop facilitation? Great. We plan and conduct workshops from kick-off meetings to stakeholder requirements gathering to co-design and beyond. From the get-go, our team will ensure pre-workshop that all participants are comfortable and confident in the process and using the tools. It’s all in the planning.